JAKE-JAMIE

Jake-Jamie, is a beauty Instagrammer and TikToker whose fun skincare, makeup and quirky DIY videos have attracted more than 100 million views. A passionate advocate of equality within the beauty industry, Jake founded the viral #MakeupIsGenderless campaign to fight for every person's right to wear cosmetics and skincare with confidence.

THE JUDGES

MADELEINE SPENCER

@madeleinelovesthis

OLIVIA FALCON

@theeditorslist

DOMINIC SKINNER

@dominic_mua

ANCHAL SEDA

@anchal

DIJA AYODELE

@dija_ayodele

NICOLA BONN

@outspokenbeautynicola

ADEOLA GBOYEGA

@adeolagboyega

ALICIA LARTEY

@alicia.lartey

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