The Categories
SKINCARE
Age Well Hero
Open to skincare products formulated to tackle signs of ageing or support mature skin - serums, intensive treatments, boosters, creams, masks, moisturisers and eye creams
BODY
Bath & Shower Hero
Open to shower gels, scrubs, sponges bubble baths, in-shower moisturisers, bath oils and salts - what bathrooms were made for.
SKINCARE
Best At-home Beauty Tool
Open to all beauty tools from gua sha to at home IPL via cleansing cloths and hair towels Tech or non-tech, we rely on them all for the salon results at home. (For hair tools, please enter our Hair Styling Hero Award and for toothbrushes see our Oral Care category).
MAKEUP
Best Base
Open to all base perfectors from foundations, to powder, primers, skin tints, glow drops, BB and CC creams, concealers and self-tan for the face - creating the canvas that gives you confidence.
MAKEUP
Best Colour Cosmetics for Eyes, Lips or Cheeks
Blush, highlighter, bronzer, eyeliner, lip colour – from subtle nudes to unicorn shades in whatever form, we’re here for them.
SKINCARE
Best Facial Oil or Serum
Open to facial oils, serums and ampoules that give our skin that extra bit of love.
BODY
Best For Hands, Feet and Nails
All you need for an at-home mani-pedi or for care on-the-go, from hand sanitisers to had creams, foot peels to heel balms, cuticle oils, false nails and of course polish.
WELLNESS
Best For Wellness from Within
Open to all products and supplements that restore and maintain optimum health and wellbeing from the inside, from nutrition supplements to wellness drinks, drops and powders.
MAKEUP
Best Lash or Brow Enhancer
Open to all lash and brow products designed to colour, care, amplify and shape. From mascaras to brow pencils, growth serums and DIY lashes, we celebrate them here.
SKINCARE
Best Mask for Face or Eyes
Whether it comes in a sheet or a jar, whether it soothes or solve, a mask has fast become a beauty ritual we can’t be without. Open to all masks for the face, eyes, neck and chest.
SKINCARE
Best Mist, Toner, Essence or Setting Spray
A growing skincare category that helps us in so many new and exciting ways, from pollution protection to microbiome support, hydration and makeup setting.
SKINCARE
Best Moisturiser
For day or night, these are the hardworking staples of our skincare regime that we buy on repeat. Open to moisturisers for face, neck and décolletage.
BEST OF THE REST
Best New or Breakthrough Brand or Range
Open to any new brand or product range (launched in the UK after September 30, 2020) that really made us take notice.
HAIRCARE
Best Shampoo or Conditioner
For everyday clean and healthy hair that looks and feels great, whether curly, fine or flowing, these hair wash products are just your type.
SKINCARE
Best Sun Care Hero
Open to sun protecting oils, creams and lotions for face or body, to help keep skin safe (Aftersuns please enter our Body Hero category).
HAIRCARE
Best Targeted Hair Treatment
Whether it’s split ends, breakage, hair fall, colour fade, hard water, root regrowth or heat damage - these at-home treatments and masks bring your locks back to life. Supplements products equally welcome.
SKINCARE
Best Targeted Skincare
Open to all products for the face that target and help heal skin conditions from blemishes to pigmentation, acne, scarring, eczema, dryness, rosacea or sensitivity as well as post-treatment recovery.
BODY
Body Hero
Open to all body care products from lotions and oils, to hair removal creams, V-care, firming creams, body scrubs and self-tan.
BEST OF THE REST
Classic Hero
Open to all classic products that are as popular now as when they were first launched, including all hair, skin and body care, personal care, supplements, cosmetics and fragrances.
SKINCARE
Cleanse and Glow Hero
Open to skincare products that cleanse or exfoliate from balms to cleansing bars, scrubs, acids and peels.
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