The Categories

Reset all filters


Age Well Hero

Open to skincare products formulated to tackle signs of ageing or support mature skin - serums, intensive treatments, boosters, creams, masks, moisturisers and eye creams

Bath & Shower Hero

Open to shower gels, scrubs, sponges bubble baths, in-shower moisturisers, bath oils and salts - what bathrooms were made for.

Best At-home Beauty Tool

Open to all beauty tools from gua sha to at home IPL via cleansing cloths and hair towels Tech or non-tech, we rely on them all for the salon results at home. (For hair tools, please enter our Hair Styling Hero Award and for toothbrushes see our Oral Care category).

Best Base

Open to all base perfectors from foundations, to powder, primers, skin tints, glow drops, BB and CC creams, concealers and self-tan for the face - creating the canvas that gives you confidence.

Best Colour Cosmetics for Eyes, Lips or Cheeks

Blush, highlighter, bronzer, eyeliner, lip colour – from subtle nudes to unicorn shades in whatever form, we’re here for them.

Best Facial Oil or Serum

Open to facial oils, serums and ampoules that give our skin that extra bit of love.

Best For Hands, Feet and Nails

All you need for an at-home mani-pedi or for care on-the-go, from hand sanitisers to had creams, foot peels to heel balms, cuticle oils, false nails and of course polish.

Best For Wellness from Within

Open to all products and supplements that restore and maintain optimum health and wellbeing from the inside, from nutrition supplements to wellness drinks, drops and powders.

Best Lash or Brow Enhancer

Open to all lash and brow products designed to colour, care, amplify and shape. From mascaras to brow pencils, growth serums and DIY lashes, we celebrate them here.

Best Mask for Face or Eyes

Whether it comes in a sheet or a jar, whether it soothes or solve, a mask has fast become a beauty ritual we can’t be without. Open to all masks for the face, eyes, neck and chest.

Best Mist, Toner, Essence or Setting Spray

A growing skincare category that helps us in so many new and exciting ways, from pollution protection to microbiome support, hydration and makeup setting.

Best Moisturiser

For day or night, these are the hardworking staples of our skincare regime that we buy on repeat. Open to moisturisers for face, neck and décolletage.

Best New or Breakthrough Brand or Range

Open to any new brand or product range (launched in the UK after September 30, 2020) that really made us take notice.

Best Shampoo or Conditioner

For everyday clean and healthy hair that looks and feels great, whether curly, fine or flowing, these hair wash products are just your type.

Best Sun Care Hero

Open to sun protecting oils, creams and lotions for face or body, to help keep skin safe (Aftersuns please enter our Body Hero category).

Best Targeted Hair Treatment

Whether it’s split ends, breakage, hair fall, colour fade, hard water, root regrowth or heat damage - these at-home treatments and masks bring your locks back to life. Supplements products equally welcome.

Best Targeted Skincare

Open to all products for the face that target and help heal skin conditions from blemishes to pigmentation, acne, scarring, eczema, dryness, rosacea or sensitivity as well as post-treatment recovery.

Body Hero

Open to all body care products from lotions and oils, to hair removal creams, V-care, firming creams, body scrubs and self-tan.

Classic Hero

Open to all classic products that are as popular now as when they were first launched, including all hair, skin and body care, personal care, supplements, cosmetics and fragrances.

Cleanse and Glow Hero

Open to skincare products that cleanse or exfoliate from balms to cleansing bars, scrubs, acids and peels.

Follow GTG Awards 2021

Sign up for our Get The Gloss newsletter and follow us on Instagram for updates and winners announcements.

Bellatricks Ltd. trading as Get The Gloss, Company Number: 7626117 Get The Gloss, Unit 407b, 1 Lyric Square, London W6 0NB